Crack the dilemma of today's strategy for 3G

 Crack the dilemma of today's 3G strategy for
text / items are built from: grand plans, in order to seize the high ground, the three operators is Costly, networking, purchase terminal, pull the user, is too busy enjoying themselves, just for the 3G, advertising costs, said up to 100 billion to as much as China Mobile's TD, China Telecom, China Unicom was unintelligible Tianyi there a cool.
3G to crack the dilemma, we must first have a correct understanding of 3G, the only truly understand the nature of 3G, in order to find cause of the problem, then find a solution to the problem, or poles apart, there is no help solve the problem.
3G understanding of the error, give rise to difficulties because the specific performance of the method in the 3G appeared to promote the wrong direction, while the expectations of 3G too fast, leading to the dilemma panic.
3G concept of an era, it is the nature of the network, with all the characteristics of the network, to make the correct development of 3G, you must use the network concept as a guiding principle, the method in line with the basic properties of networks - cooperation, open, user-centric.
one error on the understanding of 3G is the cause of dilemma
Misunderstanding because, as is often the 3G communication in the guidance of the concept Next, often the field of communications knowledge and experience to apply for 3G, which is tantamount to asking for the impossible.
3G is a time
First, 3G is the concept of an era, what he did not 3G, 4G standard , nor is it a specific business.
3G Broadly speaking, it is with the specific technology used does not matter, as long as the realization of mobile high-speed Internet data transmission information (high-speed wireless mobile Internet), whether he uses a What technologies or standards, all belong to the broad scope of 3G, it refers to the way the Internet is the purpose.
3G is a mobile phone as a data terminal, wireless mobile networks through the era of high-speed Internet access, it belongs to the network times, compared with the computer network era, it is just a different means of access to the Internet is different from using a cell phone as a terminal, a mobile wireless network access, and the purpose of the Internet is still the same - to enjoy the same with the computer network era, service can be used to call, with phone data processing network terminal, rather than an Internet-enabled mobile phones, although for now, the phone function or the vast majority of the most 3G mobile phone users to use the function.
Network The essence of the foundation is open
network is based on .
understanding of 3G, affecting the direction of development of 3G to 3G was officially launched in the near future, 3G caught in a dilemma.
Second, the expectations of 3G too fast 3G appeared to push the face
dilemma rather than moving, the industry there are two views, a view that 3G has no cure, and the other view is that the method is only a problem.
3G 3G die die on the so-called argument
actually want to say is: some of the billions of mobile phone has Internet users do not like the use of broadband Internet access, and like to use their customary way of passing a slow narrow-band Internet access, and that hundreds of millions of mobile phone networks will no longer be in the number of substantially increased.
3G mortal point of view, based mainly Professor Kan Kaili, the view of Professor Kan, get a lot of industry recognition.
Professor Kan: , 3G simply can not assume the use of large-scale, large-scale use, bandwidth will be congestion, but the only truly unlock the 3G is the plight of another wireless network WIFI. no need to ignore it, because the same WIFI and 3G wireless networks, the bandwidth has the same attributes - mainly limited by the width of the spectrum, WIFI problem can be solved, 3G will naturally be solved by the same means, not to mention the available 3G WIFI bandwidth is more than 10 times the bandwidth, this is not a place worthy of discussion.
we are more concerned about, 3G really dead? If not, why there is such a situation? Why not number fewer people in the industry agree with this view?
fact that 3G will die is due to the expectations of 3G too impatient.
3G is an era, is a need for a process of development of the times.
3G in China, is still a period of infrastructure, including networks which hold the building, terminal building, only when the basic conditions are ripe, users and practitioners will naturally increase, making the whole 3G industry will thrive in order to Come development period.
now 3G, is in the incubation period, of course, can only see the eggs do not see the baby chicks.
day by day there is no need for the day in the past, but also spent on heating the egg a lot of electricity, the egg is still no movement to running out of patience, or, in fact, which has produced a change in the egg, but no apparent change it.
Throughout the history of the Internet, we can obtained from research, the prosperity of the Internet today, not from the date of birth of the Internet appeared, it has also undergone a long process of development.
since the death of reasoning, according to 3G less than the result, how will it?
3G will not die
3G will not die, we must first solve the problem is that people need 3G? one thing people do not naturally disappear from the market, but 3G data services offered, but indeed it required, the only question is whether people can afford to enjoy.
Apple's iPhone a birth, would attract a sales boom bursts, the reason that in addition to iPhone-like dress and enjoy the experience than the use of , more importantly, from the time of birth iPhone from the 3G mobile phone to the specific characteristics of the two basic - and the end of the network of.
first iPhone is a network of mobile phones, Internet access through the iPhone can meet the needs of the people, and the other is the terminal of the iPhone, iPhone is a data processing capability of mobile phones, the terminal can be installed on the iPhone's software to meet individual user's personal enjoyment, enjoy a variety of data services through the network.
Thus, the user 3G mobile phone for the existence of a real, practical needs of existence, although the iPhone 2G and 3G is not achieved as the effects caused by high-speed Internet access, but the iPhone 2G mobile phone users in the demand for network applications is no doubt .
, of course, is already a 3G iPhone later version of the phone, they can already be used as direct evidence.
point of view from the experiences of countries, no deaths occurred in the case of 3G, there are only a constant countries into the ranks of the line 3G cases, the only of death, only companies operating 3G, but 3G and 3G businesses will die the death of no relationship, just as in the 2G era, also has numerous 2G Enterprises Like death.
3G are now facing difficulties is a hard fact, and this so-called plight, but from a business perspective to observe the results, that is incompatible input and output, can not see to the obvious commercial prospects, in the early stages of development of the Internet, the Internet is also facing a similar plight, many of the industry was also deeply disappointed with the sound on the Internet.
dilemma is the development of 3G era must be experienced in a period < br> networks, terminals, users and content and services, you can see four times for the 3G network elements.
not entered in this virtuous cycle of four elements before the so-called dilemma for granted. and the four elements to enter the virtuous cycle, a process, in this process, a first in the early stage is often not worth the candle, except that only the user.
user is a fundamental source of interest, all will revolve around the user started to attract the user is the content and services, network, terminal is the basis, these factors determine the user experience.
effective when users can not reach the value, the input of all compensation will appear very lost situation. And this dilemma, only When the number of users developed to a certain extent, the critical point when the breakthrough will naturally disappear.
according to China Internet Network Information Center (CNNIC) released in Beijing referred to as the million mobile Internet users smoothly guided into the 3G, is just a technical problem, though is a problem, but to solve this problem once, 3G immediate access to high-speed development period, the 3G industry can also enter a virtuous circle.
make 3G users voluntarily become customers, means only one - 2G to 3G to achieve the function can not be achieved, and the price is acceptable to the users within.
This relates to the specific issues of how to promote 3G.
Third, 3G means to promote the existence of errors
development of the Internet, the application can not be separated on the long tail effect, and long is a prerequisite for entry into force of two theories: one is to have enough product and content, the other is also have a sufficiently large number of users, when these two points can not be met, 3G nature can not enter the fast lane.
the corporate culture of inertia, 3G operators are usually understood as communication, like to use communication That is spent tremendous efforts, but the effect is obtained far from satisfactory, mainly due to the promotion of engineering is only one person alone carrier.
times belong to the people does not belong to an individual ; age is created by everyone, not an individual can take football, so when the operators to promote 3G, to seek their own power to achieve the promotion of 3G is not realistic works.
Moreover, operators The starting point for all activities are for themselves, and build a network for themselves, but also to their own terminal building, development of the user the same or for themselves, and these are to do with the concept of 3G communications natural result obtained.
for themselves, itself is not bad, the key is: just on its own is simply not do it.
the requirements of 3G users is: get rich through the network, high quality content and services, not only enjoy video phone, telephone and television ten items of limited data services.
WEB among the countless existing content-rich, high quality content and services, the introduction of the 3G WEB, you can meet the basic requirements of 3G users This is a shortcut.
WEB to achieve realization of the traditional boot, you have to make the original WEB browser and the joint efforts of service providers, and interests, is a prerequisite, only the number of users attractive enough to browse WEB device with the original 3G service providers will naturally add to 3G customer service tide.
but to do this, we must follow the concept of open networks of cooperation, the first prognosis take, willing to do for others dowry, that 3G offers the user as their own strategic objectives, as interest, it will need to look at long-term vision.
operators do not need to go yourself to mobile payment gold
example: mobile payment, as a 3G business is undoubtedly very promising, but mobile operators pay for the understanding and often alone to do their own, we should pay the entire mobile phone business to get their hands, which is obviously incompatible with the the spirit of the network does not conform to today's society the spirit of the social division of labor.
First of all, is a banking payment services, requires specialized knowledge, experience and resources, not only that, the policy will encounter the risk, as banks are special industry, need to access qualifications, which will stall operators at the door, even if operators are permissible in some way, can only be a limited permissible, can not operate all of the banking business, making smaller scope of its business.
operators should embrace the spirit of open cooperation, in the mobile phone business with the banks, to the operators to provide mobile payment technology to implement, the implementation of payment by the bank operation, the other customers to the bank resources, the results of this cooperation will do much the cake.
operators to pay after the harvest in the realization of the benefits produced when your pay, you should naturally be able to return from
This can make the scope of the mobile phone business expansion, business expansion through the proceeds of one day than the operators themselves as small-scale mobile payment services to more greater.
open this cooperation will the difficulty of the business and its promotion of decline, increased revenue, while also increasing social benefits.
transfer the user to achieve by depicting a huge amount of potential users
There is a real question is how to translate into real users potential users The solution is only one - to create conditions for the user, the user is willing and wants to provide enjoyment.
Specifically, you can customize the phone system from the start, where a custom dual-mode structure of the phone are used to set an option switch, allowing users to select their default status for the 2G or 3G state, when the user selects the state for the 2G, then never enter the 3G network, with the existing 2G mobile phone is no different.
3G is the default when the user chooses state, then and now, like 3G mobile phones - when there is no 3G network is automatically switched to the 2G state.
down and sex is a basic requirement of technological progress, in fact, the current 3G mobile phones, has the vast majority of two-mode mobile phone, but do not allow users to choose the switch, it can not be set to never enter the state of pure 2G 3G phone only.
while the sales prices remain at the original price of a single mode 2G handsets.
as long as the This step is, naturally, can eliminate the reverse psychology of consumers.
To do this, operators must use the dual-mode dual-mode mobile phone movement caused by the increased cost of subsidies, When the population is low, a small amount of high operators can afford the amount of cost, when the number increased to a certain extent when the costs come down, moving the business can afford the same - so do the operators in economically cost-effective, no users, the 3G network construction and operation of the network costs can not be recovered to a certain quantity of the user, you can make into the operator's 3G system profitable.
that is sufficient to give a large number of mobile phone users voluntarily and automatically entered by the 2G 3G.
1 , the original smooth mobile Internet users according to statistics released guide
, China now has 150 million mobile Internet users to remove water which is the actual mobile phone users in China about 100 million is huge, These 2G users to 3G mobile phone network to achieve smooth boot, you can make it a 3G user.
specific method is very simple, just give them the same 2G mobile network users, or more favorable conditions for the 3G Internet access can, including the Internet and terminal charges.
other words, all the costs the same, can make the realization of the original narrowband Internet users upgrade to broadband Internet access, users will be willing to nature, as fast, and data not change, the cost has not changed, so even if the original usually only a small site on the 2G WAP Internet users will welcome this change.
use only voice services for users, can enhance the sound quality of voice as a breakthrough, to create high security 3G voice services do.
2, double-edged sword - on the receiving voice services to attract users
2G mobile phone with 8-bit audio decoding as standard, mainly on account of high-bit if you use to decode, you need to the amount of data on more transmission, that is, to consider the amount of data transmission cost. while in 3G era, the transmission of data does not exist Chengben obstacles, but there is no technical barriers, so as long as the 3G mobile voice services upgrade to 16-bit audio, then use the compression technology (like MP3), the 3G mobile phone users to get close to CD sound quality of voice services.
high-fidelity mobile phone from the start, as it is, 8-bit 16-bit variable, the user of course, want to enjoy these, indeed, no one likes to listen to the voice of the highly distorted, if not no other way, you can say that almost all mobile phone users will welcome this change, the sound quality is better, or other relatives would hear more real, and can feel each other's feelings change the call, and eliminate the use of the original 6-bit standard distortion sound larger and pretending to defraud gullible phone, the voice of your classmates and friends in the 16-bit high-fidelity conditions , you will be able to distinguish a genuine, but all costs have not changed.
say a word outside the title, this is not only conducive to the user, is also greatly beneficial for the operators, operators can use high security really sound as a powerful weapon to the operator's number one enemy Telephone, communication level can not be achieved, let alone with the sound quality to CD-level 3G phones compared to the high fidelity.
differentiation in the high ground, would be sufficient to allow operators to compete with VoIP to get a strategic buffer.
to 3G services unwittingly enriched
cooperation, openness is the promotion of the weapon. let everyone involved, WEB spirit is everyone to participate (open collaboration), all holding fire wood high. should follow the concept of the network, the implementation of cooperation, equality, open, interactive network with the essence, so that more of the industry to join the line of cases of gold, thus promoting the development of the 3G era. Carriers need to do is build the environment , including network, terminals and users, when they are ready after, 3G has become a gold mine to be exploited in the interests of drivers under the gold digger who will not be invited, have created available to 3G users content and services, so far, 3G into the fast lane, the whole ecological chain situation into a virtuous circle.
proceeds of open cooperation, and will not necessarily have to own up to it than that everything is less, for example: operators decided to use three Google mobile operating system, making this situation a cause for concern - who will be the biggest gainers? is the operators themselves? or Google?
benefit of such cooperation open to charge everything much easier than actually forming a profit-driven mechanism for driving in the interests of partners to achieve win-win situation, and let partners get more benefits than their partners to meet the psychological and Google is by cell phone from a number of partners get the benefit of a small number of accumulated, the cumulative effect of the outbreak, when, Google will naturally become the biggest winner, and those who thought that their partners are the biggest winners and spirits, which is a typical open-profit cooperative, a clever way to profit.
vanguard of operators is, first of all want to do is to condition, mainly related to two aspects: one is the use and the other is the number of users, in order to enhance the speed, the operator is required to pay a considerable price in advance, however, the cost of these early gold miners can sell water to 10 times the way to recovery, and, as operators have to fix the gold prospectors The road toll collection more natural it should be, so you can recover its initial investment hundreds of times to not only this, while operators in the road, you can choose a strategic road shop - as long as the gold rush is still sustained, whether it is operator self-Ye Hao, co-tenancy matter whether its benefits will be immeasurable.
Conclusion
countries around the world in an era of access to 3G, 3G in China is now faced with difficulties go Bay Road, a multiplier.
in the right direction brought about by high rates of effectiveness with unparalleled potential user groups in China, we can make China into a leading position in 3G.
QQ farm input Institute of Technology phone blog Download mobile browser mobile browser to download 3g mobile phone text input stroke input method query